Don’t just tint, create something Rare

True mastery is rare. Your tools should be, too. We've obsessed over every detail to deliver the flawless, lasting results your clients demand and your reputation is built on. It's time to discover your new brow obsession.

A smiling woman with makeup touching her face, hand on cheek, eyes closed, with an elegant updo hairstyle.
DISCOVER RARE
Close-up illustration of a black brow with pink outline and detailing.

We are Committed to Brows

We didn’t just make a brow dye, we redefined it.

Our Ultimate Brow Dye is crafted for airbrush perfection, with a fully liquid, henna-free, vegan formula that lasts up to 6 weeks and comes in 7 pro-picked shades.

SHOP NOW
  • Close-up of a person with well-groomed eyebrows, eyelids closed, receiving eyebrow grooming or tattooing treatment.
  • Close-up of a woman's face showing blue eyes, well-groomed eyebrows, and a light makeup look with natural lipstick and blush.
  • Close-up of a woman's face showing freshly done eyebrow microblading with natural makeup and slightly pink cheeks, lying down with eyes closed.
  • Close-up of a person's eye, eyebrow, and part of the nose with light skin, hazel eye, and well-groomed dark eyebrow.
  • A close-up of a woman's face with brown eyes, well-defined eyebrows, and natural makeup, lying down with her head resting on a white pillow and a pink border around the image.
  • A woman with eyelash extensions, well-groomed eyebrows, and smooth skin, lying down with closed eyes.
  • Close-up of a woman with blonde hair in a ponytail, bold eyebrows, striking blue eyes, full red lips, and earrings, wearing a beige top.

Great coverage and lasting power in 7 shades. We got brows covered.

Logo with black and pink outline of three leaves and text "Vegan & Henna Free" curved around the top within a circle.

Thank you for supporting our Australian-owned business!

A circular logo featuring a black bunny with pink outline and a heart on its body, with the text "Cruelty Free" curved above the bunny within the circle.
A circular logo with a black silhouette of Australia in the center, outlined in pink. The text "Australian Owned" is curved along the upper part of the circle.
Logo for Love Led by Brow Artists featuring a stylized pink and black heart with the text "Love Led by Brow Artists" in a circular layout.

All of our products are 100% cruelty-free. Tested by professionals, never on animals.

You can sleep easy knowing that our products are safe.

Rare Products

Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer) Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer)
Sale
Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer)
$112.00 $149.60
Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye
Sale
Rare Academy Ultimate Brow Dye
from $14.95
Rare Academy Ultimate Cream Developer 3% 15ml Rare Academy Ultimate Cream Developer 3% 15ml
Sale
Rare Academy Ultimate Cream Developer 3% 15ml
$12.71 $16.95
Rare Academy Professional Brow Airbrush Rare Academy Professional Brow Airbrush
Sale
Rare Academy Professional Brow Airbrush
$99.00 $179.00
Pink boxes and small bottle labeled 'Tissue Bron Liquid Developer' arranged around a larger pink box and a small white dropper bottle.

Become a Rare Stockist

Love our products and want to offer them in your salon or academy?

Join the Rare Stockist program and become part of a growing network of professionals who trust and use our artist-designed tools and products daily.

Enjoy wholesale pricing, priority access to new launches and exclusive stockist support, all while delivering the Rare experience to your clients.

Apply now

Cruelty Free

🩷

Loved by Brow Artists

🩵

Australian Owned

🩷

Vegan

🩵

Cruelty Free 🩷 Loved by Brow Artists 🩵 Australian Owned 🩷 Vegan 🩵

Rare Masterclasses

The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass
Sale
The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass
$374.00 $499.00
The Rare Airbrush Brow Masterclass
Sale
The Rare Airbrush Brow Masterclass
$149.00 $199.00
The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit
Sale
The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit
$216.00 $289.00
The Rare Brow Airbrush Bundle - Masterclass + Device The Rare Brow Airbrush Bundle - Masterclass + Device
Sale
The Rare Brow Airbrush Bundle - Masterclass + Device
$201.00 $269.00

Become a Rare Ambassador

Love our brand and want to share it with the world?

Join the Rare Ambassador program and be part of a community of passionate artists and educators who live and breathe beauty.

Enjoy exclusive perks, early access to product drops and more, all while inspiring others to level up with Rare.

Apply now

Rare Results

  • "I found the course to be thorough and to the point."

    It was easy to follow and I will be referring back to it occasionally to ensure I haven't forgotten anything. I will be recommending this course to others. ♥️♥️♥️ very happy student. 😊

    Amanda - Australia

  • "Can't wait to get started."

    Loved it, simple easy instructions. Thank you!

    Chantel - Australia

  • "Highly recommend to all my fellow beauty girls out there 🩷."

    I thought it was very thorough, I specialise in brows & this course really brought me an outstanding insight into airbrush brows. I've seen them all over my socials & was so excited to be certified in servicing them!

    Dakota - Australia

  • "Super easy to understand and I love the video tutorials 🙌🏼"

    Just finished the course. How good! Cannot wait for my machine to arrive now.

    Tegan - Australia

  • "I was excited to do this course. Its become so popular here in the States."

    I wasn't disappointed. Easy to follow workbook. Videos were equally as good to watch. Ive learnt so much. I love I can go back to refresh myself at a later date with the life time access to the student portal. Will be buying the Airbrush Gun after seeing the comparisons in the training. 10/10.

    Rebekka - America

  • "Great course! Easy as to follow!"

    Highly recommend! Looking forward to the dye coming out.

    Kylie - Australia

  • "Loved every bit! Super easy to follow. I picked up heaps of tips. I was doing a few things wrong prior to this course 🫣"

    I highly recommend doing this course before trialing so you don't make the same rookie mistakes I had made. Glad i've invested in the Rare Airbrush Gun my other Amazon Airbrush gun was just not coping with getting the dye through after a couple go's got clogged up bad with zero pressure. Thanks Ladies for a great class.

    Faye - UK

  • "Cannot recommend Rare Academy enough, and I'll definitely be doing some of the other courses as well 🫶🏻🫶🏻🫶🏻"

    I did the online airbrush course to elevate my brow game and was not disappointed. The course was extremely informative but not overwhelming as studying can sometimes be.

    Jessica - Australia

  • "High level quality from the very first set"

    Made easy by your informative training. Thank you 🫶🏻.

    Holly - Australia

  • "Clear, easy to follow and best £95 I've ever spent!"

    Thank you it was so informative! Delighted with it and felt a real warm vibe 🫶.

    Michelle - England

  • "Detailed and full of knowledge 🙏🏽"

    Thank you for offering the course! I can't wait to start practicing and offering this service! It looks far too cool to not try!

    Suheidy - America

  • "I'm so ready to further my skills and really slay those brows in my studio."

    Thank you so so much for the opportunity to undertake this masterclass. I loved the Rare Airbrush Masterclass! I found it really informative, but you ladies also made it super easy to follow and understand (especially in regards to the Airbrush machine itself; how it works, how to clean it)

    Vanessa - Australia

Cruelty Free

🩷

Loved by Brow Artists

🩵

Australian Owned

🩷

Vegan

🩵

Cruelty Free 🩷 Loved by Brow Artists 🩵 Australian Owned 🩷 Vegan 🩵

Get Social @rarecollectionau

Give your lashes and brows the colour they deserve! 💖 Enjoy 25% off all lash and brow dyes for a limited time. Upgrade your beauty routine with vibrant, long-lasting shades 💫 🛍️Shop via link in BIO DM if you have any questions.
🤩 Obsessed with these brows! The Stain! 👏 ✨ Our gorgeous trainer @featheredbrowstudio achieved these stunning results using our Rare Dyes Fiery Brown and Fairly Blonde (20/30). 🙋‍♀️ Are you looking for a new brow dye with long-lasting and a
🤩 Insane! How dreamy are these brows?! All you need to achieve these are 50/50 Rare Brow Dyes Choc Brown and Fiery Brown and WALA! ❤️ Obsessed with these made by Tugba @featheredbrowstudio 👏👏👏 🛍️ Shop Rare Dyes on our website www.rareacade
✨ Let us introduce you to our NEW LOGO! ✨ 💕 After a long while in the making and several back and forth, we are so happy to announce that we Are has a new logo more aligned with our customers. 💕 We wanted the logo to be young, fresh but bold! ?
🔥 OMG! Aren't these brows just hot? 🙋‍♀️ Do you want to achieve brows like these, easy peasy! Just purchase our Rare Collection Brow Dyes Choc Brown and Chestnut and mix 50/50! 🕑 Today is the last day to get them at 30% off! Use code EOFY at
✨✨ We are absolutely over the moon to officially welcome Alana McKenzie as the Head Trainer of Rare! 🤍 With an unwavering passion for education and a fierce commitment to industry growth, Alana has inspired and trained hundreds of brow artists acro