Welcome to the Rare Experience

Discover the Ultimate Brow Dye

A smiling woman with makeup touching her face, hand on cheek, eyes closed, with an elegant updo hairstyle.
Close-up illustration of a black brow with pink outline and detailing.

We are Committed to Brows

We didn’t just make a brow dye, we redefined it.

Our Ultimate Brow Dye is crafted for airbrush perfection, with a fully liquid, henna-free, vegan formula that lasts up to 6 weeks and comes in 7 pro-picked shades.

  • Close-up of a person with well-groomed eyebrows, eyelids closed, receiving eyebrow grooming or tattooing treatment.
  • Close-up of a woman's face showing blue eyes, well-groomed eyebrows, and a light makeup look with natural lipstick and blush.
  • Close-up of a woman's face showing freshly done eyebrow microblading with natural makeup and slightly pink cheeks, lying down with eyes closed.
  • Close-up of a person's eye, eyebrow, and part of the nose with light skin, hazel eye, and well-groomed dark eyebrow.
  • A close-up of a woman's face with brown eyes, well-defined eyebrows, and natural makeup, lying down with her head resting on a white pillow and a pink border around the image.
  • A woman with eyelash extensions, well-groomed eyebrows, and smooth skin, lying down with closed eyes.
  • Close-up of a woman with blonde hair in a ponytail, bold eyebrows, striking blue eyes, full red lips, and earrings, wearing a beige top.

Great coverage and lasting power in 7 shades. We got brows covered.

Logo with black and pink outline of three leaves and text "Vegan & Henna Free" curved around the top within a circle.

Thank you for supporting our Australian-owned business!

A circular logo featuring a black bunny with pink outline and a heart on its body, with the text "Cruelty Free" curved above the bunny within the circle.
A circular logo with a black silhouette of Australia in the center, outlined in pink. The text "Australian Owned" is curved along the upper part of the circle.
Logo for Love Led by Brow Artists featuring a stylized pink and black heart with the text "Love Led by Brow Artists" in a circular layout.

All of our products are 100% cruelty-free. Tested by professionals, never on animals.

You can sleep easy knowing that our products are safe.

Rare Products

Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer) Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer)
Sale
Rare Ultimate Liquid Brow Dye Kit (7 Shades + Developer)
$134.95 $149.60
Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye Rare Academy Ultimate Brow Dye
Rare Academy Ultimate Brow Dye
$18.95
Rare Academy Ultimate Cream Developer 3% 15ml Rare Academy Ultimate Cream Developer 3% 15ml
Rare Academy Ultimate Cream Developer 3% 15ml
$16.95
Rare Academy Professional Brow Airbrush Rare Academy Professional Brow Airbrush
Sale
Rare Academy Professional Brow Airbrush
$99.00 $179.00
Pink boxes and small bottle labeled 'Tissue Bron Liquid Developer' arranged around a larger pink box and a small white dropper bottle.

Become a Rare Stockist

Love our products and want to offer them in your salon or academy?

Join the Rare Stockist program and become part of a growing network of professionals who trust and use our artist-designed tools and products daily.

Enjoy wholesale pricing, priority access to new launches and exclusive stockist support, all while delivering the Rare experience to your clients.

Cruelty Free

🩷

Loved by Brow Artists

🩵

Australian Owned

🩷

Vegan

🩵

Cruelty Free 🩷 Loved by Brow Artists 🩵 Australian Owned 🩷 Vegan 🩵

Rare Masterclasses

The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass
Sale
The Rare Airbrush Bundle - Airbrush Masterclass + Device + Ultimate Brow Dye Kit + Advanced Mapping Masterclass
$449.00 $499.00
The Rare Airbrush Brow Masterclass
The Rare Airbrush Brow Masterclass
$199.00
The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit
Sale
The Rare Airbrush Bundle - Airbrush Device + Ultimate Brow Dye Kit
$249.00 $289.00
The Rare Airbrush Bundle - Masterclass + Device The Rare Airbrush Bundle - Masterclass + Device
Sale
The Rare Airbrush Bundle - Masterclass + Device
$239.00 $269.00

Become a Rare Ambassador

Love our brand and want to share it with the world?

Join the Rare Ambassador program and be part of a community of passionate artists and educators who live and breathe beauty.

Enjoy exclusive perks, early access to product drops and more, all while inspiring others to level up with Rare.

Rare Results

  • "I found the course to be thorough and to the point."

    It was easy to follow and I will be referring back to it occasionally to ensure I haven't forgotten anything. I will be recommending this course to others. ♥️♥️♥️ very happy student. 😊

    Amanda - Australia

  • "Can't wait to get started."

    Loved it, simple easy instructions. Thank you!

    Chantel - Australia

  • "Highly recommend to all my fellow beauty girls out there 🩷."

    I thought it was very thorough, I specialise in brows & this course really brought me an outstanding insight into airbrush brows. I've seen them all over my socials & was so excited to be certified in servicing them!

    Dakota - Australia

  • "Super easy to understand and I love the video tutorials 🙌🏼"

    Just finished the course. How good! Cannot wait for my machine to arrive now.

    Tegan - Australia

  • "I was excited to do this course. Its become so popular here in the States."

    I wasn't disappointed. Easy to follow workbook. Videos were equally as good to watch. Ive learnt so much. I love I can go back to refresh myself at a later date with the life time access to the student portal. Will be buying the Airbrush Gun after seeing the comparisons in the training. 10/10.

    Rebekka - America

  • "Great course! Easy as to follow!"

    Highly recommend! Looking forward to the dye coming out.

    Kylie - Australia

  • "Loved every bit! Super easy to follow. I picked up heaps of tips. I was doing a few things wrong prior to this course 🫣"

    I highly recommend doing this course before trialing so you don't make the same rookie mistakes I had made. Glad i've invested in the Rare Airbrush Gun my other Amazon Airbrush gun was just not coping with getting the dye through after a couple go's got clogged up bad with zero pressure. Thanks Ladies for a great class.

    Faye - UK

  • "Cannot recommend Rare Academy enough, and I'll definitely be doing some of the other courses as well 🫶🏻🫶🏻🫶🏻"

    I did the online airbrush course to elevate my brow game and was not disappointed. The course was extremely informative but not overwhelming as studying can sometimes be.

    Jessica - Australia

  • "High level quality from the very first set"

    Made easy by your informative training. Thank you 🫶🏻.

    Holly - Australia

  • "Clear, easy to follow and best £95 I've ever spent!"

    Thank you it was so informative! Delighted with it and felt a real warm vibe 🫶.

    Michelle - England

  • "Detailed and full of knowledge 🙏🏽"

    Thank you for offering the course! I can't wait to start practicing and offering this service! It looks far too cool to not try!

    Suheidy - America

  • "I'm so ready to further my skills and really slay those brows in my studio."

    Thank you so so much for the opportunity to undertake this masterclass. I loved the Rare Airbrush Masterclass! I found it really informative, but you ladies also made it super easy to follow and understand (especially in regards to the Airbrush machine itself; how it works, how to clean it)

    Vanessa - Australia

Cruelty Free

🩷

Loved by Brow Artists

🩵

Australian Owned

🩷

Vegan

🩵

Cruelty Free 🩷 Loved by Brow Artists 🩵 Australian Owned 🩷 Vegan 🩵

Get Social @rare.academy

Did somebody say WORLDWIDE?! 🌏 Our Airbrush Brow Masterclass and Airbrush Guns have been selling across the globe!!! Our deepest gratitude goes to each and every one of you for your support. We have worked incredibly hard on both our Masterclass an
Did you know that Rare Academy has a variety of online beauty courses on offer?! 📣 Learn from two multi-award winning, globally recognised artists and join the Rare experience today!👩‍💻✨ Our courses include: ➡️ Online, Worldwide Access ➡️ Co
Welcome to “What if?” Wednesdays with Rare Academy! 💝 🌟Series 3🌟 What if my dye application is messy? Don't panic! Sometimes, our dye application just isn't what we hoped for - and that's okay. If your application is a little messy,
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